Are You Thinking of Selling Your Cafe?
Get your cafe prepared for sale and listed within three weeks.

Sell for the right price, on your terms and save thousands in commission.

Are You Considering The Sale of Your Cafe?
If yes you probably asking yourself questions like...


• Should I do this myself or should I try and find a broker?

• Is my business ready to be sold?

• How much is my business worth?

• Where should I advertise?

• How can I sell confidentially?

• What is the process of selling a cafe?


These are they type of things that I asked myself when I was in your position. To be honest I did not really want to take the trial and error approach on my own or sell through a broker.


I liked the idea of saving on commission but I had a lot of concerns about selling on my own when I was already pushed for time and did not really understand the value of my business or the sale process.


I was also worried about where to advertise and how much it would cost as well as not wanting to deal with tyre kickers, let’s face it running a café does not leave you with a heap of free time!


I knew that I needed help but I was struggling to find somebody that I felt understood my business and the industry in the way that I did. I personally felt that this was important in order to be able to do a good job.


Basically I wanted help but still wanted to be in control and have visibility of what was going on.


Over a period of over twenty four years selling nine of my own shops, some on my own and some through brokers I made some pretty big mistakes. With the first few I made some bad calls on brokers as well as stuffing up on my own with a couple but I did at least learn a lot! The sale of the last few shops was a different world to the first ones, like anything once you know what to do it gets much easier.


Even though looking back now I can see that some of the very expensive lessons I learned could have easily been avoided I didn’t know any better at the time. I am a big believer that experiences like this happen for a reason and I am now using that knowledge in a positive way to help people like yourself avoid the mistakes that I made.




What is The Six Steps to Sale Program?
The Six Steps Program is a proven framework designed to help busy café owners throughout the entire sale process from planning, market appraisal, advertising through to negotiation and settlement.


This is the middle ground between struggling on your own and having to pay commission.


We give you all of the tools, templates, support, advertising and guidance that you need to get things done quickly.


We work with you on the planning and preparation to make sure that when you go to market you are priced right to make sure that you meet the market expectations as well as not underselling and walking away with less than your business is worth.


If this sounds like it might work for you then keep scrolling…


The Six Steps to Sale Program does not suit everyone, you need to be fully committed to the sale process and prepared to put some work into the early stages to get the best deal possible.




What is an Exit Plan and Why Bother?
An Exit Plan is a structured process designed to make sure that your business is ready to sell at anytime.


When executed well the Exit Planning process will result in you a having a more profitable, easier to run business that can be sold on your terms.


The ideal outcome from going through the Exit Planning process is that although your business is fully prepared for sale you begin to question why you would sell it.


If you had a well systemised business that made you good money without the overwhelm that many cafes owners feel would you sell it?


A good Exit Plan will help you to become the hunted instead of the hunter. Imagine being in the position where qualified buyers approach you without you going to market and being able to sell above market value.



We help you to prepare all of the documents that will be needed for the sales process. 
We give you the tools and templates to cut down the time it takes to get your business listed.
We work with you on the  valuation of your cafe to make sure that you go to market at the right price. 
You will be confident that you are getting the best deal possible.
We help you to  prepare the advert copy and we create all of the 
marketing  material for you. We then list your business on nine websites and send out details to our database.

We qualify all inquiries for you and get rid of the time wasters early on.
We send out information about your business to qualified buyers and then follow up with them for feedback and to set up an inspection with you.
We support you through the negotiation stage so that you keep the deal on track and don't pay more in fees than you need to.
Paul Leach
Hello, I am Paul Leach

I work with busy cafe owners to help them to sell their businesses quickly, for the right price and without having to pay out thousands in commission.


I grew up in the food business, my parents owned two very successful restaurants and I remember working (or a least thinking I was) in them from a very early age. All through school I knew I wanted to go in to the hospitality industry and the day that I started at College could not come quick enough.

In 1993 I opened my first Cafe called “Hogarth’s” and that is really where it all began. 

Since then I have built up and sold nine food businesses and loved every minute (well most of it) and learnt a lot about how the sale process works.

When selling my businesses I always felt that there had to be a better way and that is where GSE and the “Six Steps to Sale” program have come from. 

I am now using the experience I gained selling all those businesses to help others to do the same. It works well for me as I am still involved in the industry and it helps my clients by them avoiding some of the mistakes that I made when selling my first couple of cafes – Win Win!

I would love the opportunity to show you more about how this approach can help you to sell your business through a broker without paying the commission.
Planning the Sale

In the first stage we are going to make sure that you have a plan in place so that you sell for the right price and at the right time.

We ensure that you can sell in a time frame that suits your need for selling and that you come away with enough from the sale to move on to the next chapter of your life comfortably.
Preparing your cafe for sale.

In this stage we will help you to get everything that buyers are likely to ask for ready to go.
 
We show you what is needed and how you can deal with inquiries quickly and without it taking too much of your time.

This stage can have a huge impact on the success of your sale.
Valuing your Cafe.

Here we will work with you to make sure that your cafe is priced right.

We will ensure that you get the best price possible whilst meeting the current market expectations.

This is  something that many people get wrong and a common reason for cafes not selling.
*Advertising and Marketing

In step four we will help you to prepare your advert and your business profile.

At the end of this step you will have an advert written, you will know the best places to advertise and you will have a full business profile prepared for your business.

We offer you heavily discounted advertising on the major websites*

*Optional service, no obligation. Business price must be within a reasonable current market range.

Dealing with inquiries and negotiating the deal

Now that your ads are running and your business is on the market we will show you how to deal with the inquiries quickly and get rid of any time wasters early on.

Once you have a serious buyer we will guide you through one of the trickiest parts of the sale, the negotiation.
Preparing for Settlement. 

Once you have an offer that you are happy with we will walk you through what needs to be done to instruct solicitors, apply for the lease assignment and keep the deal moving.

Losing a deal at this stage is very frustrating so we do all we can to help you push it through quickly and efficiently.
Fully Managed Advertising 
Backed Up With Full Support Throughout The Entire Sale Process
Get Your Business in Front of Our Network of Qualified Cafe Buyers

We will add your Business Listing to the GSE Website.

Because we only sell hospitality businesses (mainly cafes) people coming to our site are only looking for food businesses.  
We typically find that listings on our site will get more views than all of the other sites combined.

We will Leverage Our Social Media.

Although we use the same websites as everyone else we do take a very unique approach to marketing alongside this.
We have worked hard to build a large base of engaged hospitality professionals and cafe buyers in our Facebook Groups.
We also use paid Facebook and Instagram Ads and Google Adwords to drive new inquiires. 

We will Notify Our Database About Your Business.

Our Database is one of our strongest assets and we pride ourselves on the quality of the people on the list as opposed the quantity.
We are careful to make sure that if people are not engaging with us or open emails etc that they are removed from the list.
This attention to detail makes sure that we are only dealing with serious buyers.
This Program is For You if...

You are worried about time or money.

If you are concerned about the time involved in selling a cafe and if you would rather not pay commission then this program will definitely suit you.

You have business that you are considering selling.

If you have any thoughts or plans to sell your business then the Exit Planning process is going to make sure that you get the best result that you possibly can.

You are open to advice, feedback and coaching.

If you are open to feedback and advice then we can coach you through the areas within your business that will make the biggest difference. The faster you work the more impact we can make.
See what others are saying about us
Having never sold a cafe before, it seemed like a daunting task, until we met Paul from GSE Business Consultants. He made the process from start to finish simple and informative, with a successful result at the end. We learnt far more about the financial running of our business during our time with Paul, than we had over the years before hand. Even if you are not thinking of selling right now, I would highly recommend you do the "Six Steps to Sale" program to set you up for when you are ready to sell.
Soul Surf
Professional, reliable service. 

Paul from GSE is dedicated and relationship focused with on point reporting system putting 
this company in the ahead of its competitors and business consultants. 
I am pleased with the service and recommend it highly.
Rison Amin
Director of DoubleRis Pty Ltd TA Knock and Tamp
Great service! Paul was very professional and helpful making the process of selling a business less stressful! Always chasing up leads, finding a buyer for our business was quicker than we expected! Thank you Paul!
Rita Tambellini
Partner of Beco Allambie
I was beyond impressed with Paul. From the moment we met (he came to us), I knew he was going to do everything in his power to help us sell our Cafe.

He knows the process like no other, and has a professionalism unsurpassed in the industry. Also, his unique financial modelling allowed us to easily pull all the relevant information together which buyers are looking for. The marketing he and his team put together for us was very impressive, it almost made us consider not selling, he made it sound that appealing :-)

His new system of billing and working is awesome, and it makes it so much easier for small businesses like ours to engage real experts like Paul.

Mate, thanks again for everything you did for us. This was a really high pressure situation, and you made it so easy and effortless. Love your work. Highly recommended!!!! Thanks.
Nick Stenmark
My experience with GSE was reassuring, that businesses can still have a caring approach. My dealings were with Paul Leach, of who i can not speak highly enough. He made a lot of sense and he listened. I wish I did not find that so rare these days. GSE will be the first place I go when next I'm looking for a business. 
Stephen Conry
Paul is very professional broker and always on top of everything. He is always available when we need him. Highly recommended.
La Provence Espresso Bar Lane Cove,Sydney
Professional, reliable, trust worthy everything you need when selling your business. Paul went above and beyond and took all the stress off us when selling our business. Would highly recommend GSE Business Consultants couldn't fault the service they provided us.
Maz Hannam
Paul has been very helpful and professional with his Method.
Very supportive and knowledgeable, highly recommend
Lucas Cristofle
Frequently Asked Questions
Who is this program for?
Cafe owners who are committed to selling their business and are not just looking to “test the market”
Anyone  keen to get involved, learn more about the sale process and save thousands in commission. 
Businesses that are making a profit and that ideally are valued at between $50K and $300K 

Do You Sell all Kinds Of Businesses?
No. We specialise in selling just hospitality businesses and specialise in Cafes.
We recognise that selling a food business is NOT the same as selling other businesses and our unique approach is one of our strengths.


What Areas Do You Cover?
We cover every state in Australia.


Do You Have a Good Database of Buyers?
Yes we do. Because we only sell food businesses our database only has registered buyers that are looking for a hospitality business.
We keep the list current by removing anyone that does not open or respond to our emails and because of this management  our open rates and engagement levels are at more than twice the industry average.

How long will I have access and support?
You will have access to all the tools, members area, and support for 12 months and the advertising will run for six months


What if I am not ready to sell yet?
Ideally your business should be ready to sell at anytime, we do understand though that this is easy said than done in the hospitality trade and that is one of the reasons that we have built this program.

By working on an exit plan before you are ready to go on the market you will ensure that you sell at the right time and at the right price, the more prepared you are then the better the result will be.

How is the service delivered?
We run weekly training and coaching calls as well as weekly Q&A sessions to make sure that you get all the support that you need and get all of your questions answered.

You will have 1:1 Phone Support as well as email support.

The client area that you will have access to contains videos, worksheets, templates and other resources. 

We are there to guide and support you all the way.
 
How much time will I need?
In the first couple of weeks you need to be able to allow 1-2 hours per week to get everything prepared for the sale process. 

We will provide you with templates and worksheets to help make this process as easy as possible for you.

Once the business is listed we will take care of the inquires and you can leave it to us until we have a serious buyer lined up.

How will I know what is going on?
The statistic of your Ads will be updated weekly and you will have access to our "Seller's Portal" which will show you these figures as well as details about people who have made inquiries on your business and what stage they are at.

Full visibility of the whole process,
I am already on the market what should I do?
If  you are already on the market and not getting the response or result that you are looking for then this program can help you take a fresh approach.
We will look at what you have tried so far and find a solution for you.

What size of business is this program designed for?
This program suits most  cafes and food business and is very popular with those valued  between $50K and  $300K.
Will this program work for Restaurants & Takeaways as well as Cafes?
Yes. This system will work any type of food business.
Totally Risk Free
Whats Next?
Schedule a call with us to see if we are a good fit to work together.

We will discuss your business and what the current value might be as well as what your next steps should be.

At the end of the call you will have a clear idea of the best way forward.

If we both think that this service is a good fit for your business we can talk about the next steps, if not I will be able to point you in the right direction.

Guaranteed Services.
Guaranteed Results.
Our Six Steps To Sale Service will give you all the support, tools and information that you need to improve your business, maximise the value and sell on YOUR Terms.

If at any time during the first 30 days you do not feel that you are getting amazing value for money or the level of service that you expected then we will refund you 100% of anything that you have paid. 
No questions.


© 2019 GSE Business Consultants.