Which are the Best Websites for Selling a Business?
I quite often get asked “Which are the Best Websites for Selling a Business?” In this video I compare four of the top websites that I use to list cafes for sale. I will show you the cost comparison as well as how many views and enquiries each website generated.
The sites compared are:
SEEK Business https://www.seekbusiness.com.au/
Business For Sale https://www.businessforsale.com.au/
Business For Sale.com http://australia.businessesforsale.com/
Whilst the results are from one of the quieter months of the year (June) the business that we will compare was added to each of the websites at the same time so it was a level playing field.
If you are considering selling your business yourself then you might only be looking to list your business on one or maybe two websites. With limited exposure it is important that you get the best return on your investment and generate serious enquiries as soon as possible.
There are also a couple of tips about writing you advert to make sure you cut down on the amount of phone calls and emails that you get and some suggestions about how to deal with buyer inquiries.
Hopefully the video will help you decide which are the best websites for selling a business and you can advertise your business and get a quick result.
If you would like a PDF of these slides then please just click here or post your request in the comments below and I will send a copy out to you.
You may also want to look through the transcription below the video.
Best Websites to sell a Business from Paul Leach on Vimeo.
This short video is about where it’s going to be the best place for you to advertise your particular business for sale.
When you’re looking at a listing on the main Business For Sale Websites the cost can be quite high so it’s really important that you work out for your business where you think you can get the best return on that investment.
You don’t want to just be throwing money left right and centre to try and generate inquiries and you also you want to make sure that you generate decent inquiries.
In this video we’re going to walk you through can to compare costs for that for the top websites that I use.
I am going to also have a look at the key things that you should be looking for which are going to be things like how much is the ad going to cost overall how many people are likely to see the ads.
I will also look and compare results from one listing which I have got on four different websites you can see how many views that ads got and then how many inquiries you are likely to get.
Its no good lots of people seeing you ad if they are not really serious buyers. We will look through one listing has been on the internet for about four or five weeks now and we’ll compare the metrics for that.
So the websites that we’re going to talk about today are going to be
Australian business for sale
Businesses for sale.com
We’ll also have a quick look at my Website as well just give you a sort of benchmark figure.
If you’ve been doing a bit of research I’m sure you would have seen most of these sites.
These are four of the websites that I use consistently.
So the first one as mentioned is www.australianbusinessforsale.com.au I have always had pretty good results with this site to be honest it looks a little dated when you compare it to SEEK but actually the functionality is pretty good.
It’s really easy to add a business on here, a very straightforward process for listing which again the important thing to think about are probably one of my favourite websites.
So on this one you can have a look at the pricing table here. Now I’ve never used it to be honest I have never used any of this looking at this and I’ve done the same for each website based on a three month listing.
You could obviously get a cheaper price if you have you list for longer but to be honest if your business is well prepared and if it’s priced correctly you shouldn’t be needing to list it for longer than three months.
So this one here you can see $190 for the three months plus GST bring it down to about $63.33 per month.
This is actually pretty reasonable I think that’s not too bad at all.
Next we move on to SEEK. Now you can see that seek again a very well-known site and very user friendly.
This website is so easy for buyers to search here for the type of business they’re looking for. It does get a high volume of traffic but I guess because of that sort of status that it’s got and where it’s positioned in the market is one of the most expensive so a three month listing on here.
You’re looking at $645 which breaks down to $215 a month so definitely at the top end and I think probably one of the most expensive websites for this kind of listing that that’s out there.
As you will see in a slide later on actually that the quality of leads that you get from this site are very good but it’s a premium price there’s no doubt about that.
As with all of the websites you can get a cheaper price if you go for a longer period but we don’t really want to be looking at that.
So for this purpose we’ll base $215 per month for SEEK.
Moving on to www.businessesforsale.com
Again a very well-known very popular site. These guys have got sites all around the world and this is obviously the Australian version here.
A good website and looking at that again is very similar to the first website.
$200 a month so $66 plus GST per month. Pretty reasonable to be honest.
And finally we’ll look at www.business2sell.com.au
This site here actually searches pretty well for a lot of key words in the hospitality industry and what I like about this site is that some of my listings that I’ve put up there literally only four or five weeks ago they’re already ranking pretty well organically. So it’s bringing more traffic to my website as well which is obviously useful.
As you can see fro the pricing above www.business2sell.com.au is the second most expensive at $127 plus GST per month.
So again, a reasonable amount to be to be looking at spending.
Now we’ll have a look through now some of the results that I’ve got for one listing recently
You can see that this business was listed on these four websites pretty much within the space of four or five days so it’s been on the site for the same amount of time.
I won’t go through on this slide here ordered results individually but you can see they’re all kind of similar in the way they break down shows you how many how many views you’ve got how many inquiries you’ve got and so on.
Bearing in mind it’s the middle of winter (It’s currently July) the views and inquiries are lower than you should expect normally.
Even though it’s a quieter time of year for this purpose the playing field is level. The business has been listed on all of these sites for the same length of time so you can see down here the amount of views that it’s had from each website.
Here is a Summary of the results
Here are a couple of other things that I do that you could you could look at doing yourself as well for advertising your business.
So firstly I will use Facebook ads, this is probably more geared for my kind of business I guess where I’m able to target people based on pages that I’ve looked at on my website, if they like some of my competitors Facebook pages and other actions that they’ve taken on my Facebook page and so on.
The other thing that you could do on Facebook is boosted posts. I use these quite a lot. You can see here some of the results and this is on all of these this spend is around $40 to $50.
You can see it’s possible to get your ads in front of quite a lot of people.
These are all targeted by interests. I was targeting people that had an interest of a cafe or a coffee shop and they lived near where these businesses are targeted.
Well hopefully that has been a little bit of help as I said if you’d like a copy of the slides so that you can reference all of those things that we’ve talked about Please feel free just to put a comment below and add your contact information
If you have any other questions or need any help please feel free to contact me on 0415 80 13 13 or Contact Me Here